Smart Advertising

Nov 05, 2024 Pageview：120

1、 Background of the plan 

With the development of global informatization, traditional poster promotion or timed information release systems are no longer able to meet people's needs due to their own limitations. In response to the overall trend of informationization in the era, diversified digital signage solutions such as digital interactive multimedia systems and multimedia information publishing systems have emerged in various industries such as public infrastructure, flight displays, catering, and retail. 

The Butterfly Cloud Intelligent Control Digital Signage Solution simplifies the publishing process, enriches the publishing content, reduces publishing costs, and improves publishing efficiency. Widely used in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas, and other public places where people gather, this multimedia professional audio-visual system displays commercial, financial, and entertainment information through large screen terminal display devices. Its characteristic of broadcasting advertising information to specific audiences in specific physical locations and time periods has enabled it to achieve advertising effects. 

2、 Advantages of the plan 

1. With a user-friendly program editing interface, operators can apply editing and publishing software to freely publish various digital information such as text, icons, animations, videos, audio, etc. anytime and anywhere, without special training, and integrate them into a "digital signage" to be published in the form of advertisements. 

2. Easy maintenance. The system automatically plays without the need for dedicated personnel to manage or operate it. Even if the terminal player accidentally loses power, the system will automatically play again after being powered on, without the need for manual operation. 

3. Powerful multi-layer mixing function, supporting mainstream formats such as composite video, component video, HDTV high-definition video, etc., realizing mixed display in various ways such as arbitrary window opening, transparent overlay, special effects flipping, scrolling text, etc. 

4. Using multiple media formats (video, audio, images, animation), known as a narrow broadcast system. 

5. A dynamic advertisement that allows for constant changes in content. 

6. Similar to TV commercials and web ads, but with strong targeting, flexible and versatile forms, and on-demand content. Therefore, it can borrow various existing production tools (such as web page production, VCD production, FLASH production, etc.) for mixed use. 

7. It is a new technology that combines network technology, multimedia broadcasting technology, and software component development and integration technology. It is a user oriented technology that makes it easy for users to learn how to create various signs on their own. 

This is a rapidly developing technology that is moving towards maturity, including in terms of technology, market, and industry structure.

3、 Scheme system 

The Butterfly Cloud Intelligent Control Digital Signage Solution adopts multimedia information publishing software, and freely formats and creates programs from audio, video, images, documents, web pages, etc. on the host through the network to be uniformly published on terminal devices. Unified management and release for different terminals; For different resolutions, program packages of different resolutions can be created to adapt to the effects of * *; For centralized and decentralized application scenarios, LAN management and cloud server management can be selected. 

4、 Application scenarios 

The Butterfly Cloud Intelligent Control Digital Signage Industrial Control Board has been widely used in various fields such as large shopping malls, supermarkets, governments, financial banks, healthcare industries, public utilities, educational institutions, subways, telecommunications, airports, bus stations, outdoor advertising, hotels, restaurants, cinemas, factories, and other public places where people gather digital information. The system adopts advanced design concepts, open interfaces, and can integrate multiple applications. The digital signage system can count and record the playback time, frequency, and range of multimedia content, and can also achieve more powerful interactive functions while playing, bringing opportunities for creating new media.